Spark Le Monde Concept Store

The new online concept store based in Budapest expands the range of designer products available in Hungary with a selection of high-quality products from international contemporary designers.

When designing the image and the logo conveyance of the brand’s mission was very important: the logo is both fresh and timeless, but adapts to today’s contemporary graphic design trends. The characteristic “spark” sign was born with the emphasis on the connection of the letters at the end of the word. The monochrome font-based logo was loosened by illustrative image elements using vibrant, unusual colour combinations. The presence of the font is also characteristic on the packaging and we replaced the rice paper by mirror foil to further amplify the shine motif.